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Oops, Bud's mis-step.
Per capita, consumption of Budweiser has fallen by more than 43 percent since 2004.
Perhaps it was this desperation that prompted the mega-beer company to approve their ad agency's "fussed-over" concept. Did they really think that making it seem uncool to enjoy a well crafted quality product would compel us to start [gag!] drinking Budweiser? Really?
My guess is that somebody will be losing their job over this. Especially considering that as the above video points out, Budweiser is buying up craft breweries in an attempt to regain market share. Sure, this spot is not targeting beer nerds like us, but considering the astronomical cost of Super Bowl air time, this type of faux pas makes Budweiser look both desperate and clueless.
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